Shirtless men in advertising

I couldn't go through Diet Coke month without mentioning the Diet Coke man, now could I?





The original is always the best. It may be the fact that the early 90s fashions have dated but the women in this commercial look like women who work in a normal office (and not just Conde Nast) and the actual Diet Coke man looks like he earned those muscles working, not in the gym. That's right, it wasn't all happy pants and scrunchies - the men were manly! 

It may not be 11:30 but I'm sure you want to take your Diet Coke break. More diet cola men after the jump.

Diet Coke: An era in advertising. Or, an excuse for me to show lots of cheesy ads

Diet softdrink ads aimed at both sexes always seem to be promising men that they can have just as much fun drinking the beverage version of a Nissan Micra (no offense to Nissan, but one of your main selling points for this car is it comes in so many colours you could match it to your nail polish). Yes, you over there - you can still drive a sportscar and wear a cable knit jumper even if you're swigging on the same thing as the missus.

Now that I've made you suffer through enough of my opinion please take in some vintage advertising (more opinions to come!).