Diet softdrink ads aimed at both sexes always seem to be promising men that they can have just as much fun drinking the beverage version of a Nissan Micra (no offense to Nissan, but one of your main selling points for this car is it comes in so many colours you could match it to your nail polish). Yes, you over there - you can still drive a sportscar and wear a cable knit jumper even if you're swigging on the same thing as the missus.
Now that I've made you suffer through enough of my opinion please take in some vintage advertising (more opinions to come!).
Yes, Diet Coke is the couples drink! Perfect for when you're doing watercolour painting on top of a hill, after a game of tennis, a dip in a fountain or just getting out of a sportscar. Is it just me or is this ad just one pair of white jeans and a labrador away from a tampon commercial? I'm glad that the girl getting out of the sporty car was driving it. Think it would have been slightly sickening if they didn't even let the female drive.
Whitney Houston + massive hair + one line jingle x insane semi-tribal background = Diet Coke (apparently). Oh, and flames come out of the saxophone. Fierce.
This one is a little closer to home. I'm pretty sure the blonde with the spiral perm is Rachel Hunter.
Jumping at least 15 years forward we hit the point where Diet Coke became an exclusively female beverage. Because all the men are off drinking Coke Zero, you know. Still, it's fun and relatable and I'm sure it helped remind everyone out there of their product's existence so advertising Win.
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