Shirtless men in advertising

I couldn't go through Diet Coke month without mentioning the Diet Coke man, now could I?





The original is always the best. It may be the fact that the early 90s fashions have dated but the women in this commercial look like women who work in a normal office (and not just Conde Nast) and the actual Diet Coke man looks like he earned those muscles working, not in the gym. That's right, it wasn't all happy pants and scrunchies - the men were manly! 

It may not be 11:30 but I'm sure you want to take your Diet Coke break. More diet cola men after the jump.





Does anyone else think this guy looks like the dad from One Tree Hill? Not that I've ever watched One Tree Hill...





This one I remember from when I was young. Back in the days when I wasn't allowed to drink soft drinks. Or cordial, for that matter. I probably wasn't meant to watch Diet Coke ads either.





The 2007 model stays fully clothed. Come on girls, if you're going to make the lift malfunction and perhaps plummet to your deaths you should at least get to be rescued by a half-naked bloke.





Unless that man is David Tennant.